Our friends over at Bluefly, purveyor of designer looks for less, just sent word that they launched b*fly, a new online boutique that links haute couture with casual wear.
In their own words: “b*fly breaks free of the shopping norms by enabling modern fashionistas to shop by trend and to mix and match b*fly’s new contemporary casuals with their favorite couture pieces from Bluefly.com.”
In other words, they realize people with great personal style don’t dress head-to-toe in one designer and it’s all about the mix (hello Kate Moss) and wanted to add much more hip, up-and-coming designers to their current roster of more established designers.
The best part? Like at Bluefly, the items on b*fly are up to 40% off.
Is there a chic way to say woohoo?
We’re loving that bags by Rebecca Minkoff, Bulga, Goldenbleu, Alexis Hudson, Kooba and Kale are now much more affordable and that we can essentially find all the brands we love from sites like Shopbop and Pink Mascara always on sale (apparel by J Brand, Hudson, Twelfth Street By Cynthia Vincent, jewelry by Lee Angel, CC Skye, Rachel Leigh, shoes by Marc by Marc Jacobs, Michael Kors, Frye).
Pretty fly.
Check it out!

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