Matchbook Magazine Strikes Our Fancy

Lovelies,

Have you heard of Matchbook Magazine? It’s another new online magazine and it’s set to launch in January (next month!). I can’t wait. I can already tell that Matchbook is going to soar to the top of my must-read list. It’s headed up by Jane Lilly Warren of the gorgeous Lox Papers blog, Katie Armour of The Neo-Traditionalist blog and Fallon Hogerty of A Lovely Being (how great are their names?)

Matchbook’s motto: “From lipstick to letterpress, gelato to grosgrain, and Paris to Peru, consider us your field guide to a charmed life.” How could a girl resist? Aesthetically it appears to be my dream come true, Kate Spade meets J.Crew with a dash of The Carlyle thrown in for glam measure. What I really love is that it seems quirky, charming and delightful, not too cool for school or too twee. I’m excited for the launch of Matchbook! How about you? Until the launch, you can get a peek at Matchbook’s inspirations on their Strikes Our Fancy blog or follow them on Facebook and Twitter.

[Photos by Matchbook Magazine]